about us
Safety to the Core, Now So Much More.
Safe Cycling/Motion began in Norway with a simple but powerful idea: no rider should crash into danger that could have been prevented. Founded in 2016 by people inside the sport.
Trusted by Europe’s Leading Organizers.
Scaling safety across Europe. Now supporting 250+ events per year, we’ve expanded from race consulting into a full-service partner for logistics, infrastructure, and content production for races of every size.
Where Real-World Experience Meets Smarter Event Solutions.
Safety built by those who live the race. What began as a mission to close safety gaps in cycling has grown into Europe’s full-service event partner. We help organizers deliver professional, seamless events through expert planning, logistics, and infrastructure.
Core Values and Mission
We don’t just show up – we show up prepared, experienced, and invested.
Safety First
Every solution we offer starts with one question: “Does this protect people?” We never compromise on safety.
Innovation with Purpose
We create tools that solve real problems – from LED signage to crash barrier systems.
Collaboration
We work side-by-side with teams, organizers, and governing bodies – because true safety comes from shared insight and trust.
Reliability on Site
We deliver – on time, on site, and under pressure. Whether it’s the Tour de France or a local run, we show up ready.
From Safer Races to Smarter Events.
Founded in 2016 to fix race-day safety. We started by designing simple, fast-deploying solutions for dangerous corners and missing signage. Today, we are a trusted European partner, helping organizers scale safely and build confidence for riders, spectators, and sponsors alike.
How We Support Safer, Smarter Events
We combine practical experience with modern tools to help you deliver events that run smoothly and safely — no matter the scale.
LED Warning Signs
High-visibility, programmable LED signs designed to alert, guide, and inform. Used in 1,000+ races to mark dangers, closures, and direction changes.
Crash Protection
Our modular finish-line and corner barrier system cushions key zones and protects both riders and spectators. Designed with direct input from pro teams.
Course Analytics
From route risk assessments to signage placement and vehicle flows.
Custom Safety Tech
Need something specific? Whether it’s tech, transport, or training — we design and deliver custom systems that solve real event-day challenges.
What are you waiting for?
We would love to know more about your event.